Studio Puisto Talks: Unlocking Finland’s Tourism Potential


The tourism industry in Finland is evolving rapidly, with new investors driving growth in various projects. Simultaneously, there’s a rising demand for unique and small-scale ventures. The pristine natural landscapes, serenity, and the changing seasons create internationally competitive opportunities.

Our partner and specialist in modular wood construction, Willem van Bolderen, and hospitality expert Sam-Erik Ruttmann will talk about the growing potential of the Finnish market, Nordic values in design and architecture, and sustainable building practices in unspoiled nature.

To register for the event please fill in the following questionnaire:

 Preliminary Agenda:

14:00    Opening

14:15    Tourism Trends in Finland (Sam-Erik)

  • Growth opportunities and untapped potential
  • Examination of the business climate and operator models in the tourism industry
  • Explore the possibilities of tourism beyond Lapland

14:45    Designing for extreme climates (Willem)

  • The importance of experiential architecture in extreme climates
  • Sustainable design practices and their relevance in Finland’s unique environmental conditions.
  • The role of smart and technology-driven buildings in enhancing the tourist experience.

15:15    Q&A


To register for the event please fill in the following questionnaire:

Our speakers

Sam-Erik Ruttmann

+358 50 347 8039
[email protected]

“My passion is curating customized hospitality solutions with hospitality developers that support the ever-changing needs of travelers. I bring an open mindset and view obstacles as an opportunity to innovate.”

Willem van Bolderen

ARCHITECT SAFA, co-founder
+358 40 415 1433
[email protected]

“As a child I always wanted to be an inventor. Architecture for me is about curating space through the innovative use of materials and building technology.”